Tag Archives: small details

Sales Tips: Value vs. Price

Here at Society Insurance, it’s all about the Small details that make a Big difference. When selling an intangible product like commercial insurance, it’s important to promote the value that the customer receives. Sales professionals who don’t know how to sell value will be challenged if they sell on price alone. This approach does not create loyal customers or long-term, profitable growth strategies.

As Society’s products and services are marketed, key to success is a clear look at what moves customers to make purchase decisions. People buy for their own reasons – not ours. They purchase commercial insurance (more…)

VIDEO: 3 Important Considerations for Restaurant Insurance

Society Insurance participated in a restaurant forum panel discussion for culinary students at Moraine Park Technical College in Fond du Lac, Wis. This discussion included a segment on restaurant insurance.

The experienced panel included:

  • Kevin Wondra, Society Insurance Director of Sales and Marketing
  • Paul Cunningham, Schreiner’s Restaurant, Fond du Lac
  • Ron Jordan, Wisconsin Restaurant Association
  • Kyle Cherek, Wisconsin Foodie

(more…)