This is my 25th year in the insurance business. Most of those years have been spent in the sales and marketing department for an insurance carrier. I have seen many producers come and go whose focus is on chasing a sale. Chasing a sale is good, but the issue is that they sometimes become lost and discouraged. I have seen countless new agents spend more time trying to place a high-risk brokered account than working on honing their craft. Eventually their confidence is shattered and the sale is given to a person with more experience.
I truly believe the most successful insurance agents are experts within a sector of our economy. Successful agencies are experts at something — hospitality, construction, manufacturing, and the list continues.
Would you go to a family doctor for heart surgery? No, you would go to a heart doctor. Every industry specializes in today’s world. Heart doctors make more money than a family doctor. Why? They are experts within their craft. When it comes to insurance, it’s no different. If you put in the time to be a niche insurance expert, you can expect five things to happen: (more…)
Social media. Data breach. Cyber liability. ISO form revisions. The list goes on. Changes in the business world and insurance industry are evolving more rapidly than ever. How does one keep up with it all?
The learning curve of the professional insurance agent has always been longer and steeper than many professions. With 30-plus years of experience in this business, the biggest thing I’ve learned is how much I don’t know! I’ve also learned that there are more tools and resources available to stay up to speed with industry shifts. Here are a few reminders of some resources you may be overlooking that can help you to be a better insurance agent: (more…)
At a recent retirement celebration, there was interesting discussion of how things have changed in insurance over the years. It really is incredible! Even if you just look at just the last 5 years, the technological changes at Society are significant.
This is a definite trend in the insurance industry, though in its naturally conservative nature it may not be quite as apparent as in other industries. (more…)
The insurance tips and trends to help you make smart safety decisions for your business, plus an inside look at Society.