Tag Archives: insurance agent

5 Reasons to Be a Niche Insurance Expert

This is my 25th year in the insurance business. Most of those years have been spent in the sales and marketing department for an insurance carrier. I have seen many producers come and go whose focus is on chasing a sale. Chasing a sale is good, but the issue is that they sometimes become lost and discouraged. I have seen countless new agents spend more time trying to place a high-risk brokered account than working on honing their craft. Eventually their confidence is shattered and the sale is given to a person with more experience.

I truly believe the most successful insurance agents are experts within a sector of our economy. Successful agencies are experts at something — hospitality, construction, manufacturing, and the list continues.

Would you go to a family doctor for heart surgery? No, you would go to a heart doctor. Every industry specializes in today’s world. Heart doctors make more money than a family doctor. Why? They are experts within their craft. When it comes to insurance, it’s no different. If you put in the time to be a niche insurance expert, you can expect five things to happen: (more…)

4 Tools to Help You Be a Better Insurance Agent

Social media. Data breach. Cyber liability. ISO form revisions. The list goes on. Changes in the business world and insurance industry are evolving more rapidly than ever. How does one keep up with it all?

The learning curve of the professional insurance agent has always been longer and steeper than many professions. With 30-plus years of experience in this business, the biggest thing I’ve learned is how much I don’t know! I’ve also learned that there are more tools and resources available to stay up to speed with industry shifts. Here are a few reminders of some resources you may be overlooking that can help you to be a better insurance agent: (more…)

Sales Tips: Value vs. Price

Here at Society Insurance, it’s all about the Small details that make a Big difference. When selling an intangible product like commercial insurance, it’s important to promote the value that the customer receives. Sales professionals who don’t know how to sell value will be challenged if they sell on price alone. This approach does not create loyal customers or long-term, profitable growth strategies.

As Society’s products and services are marketed, key to success is a clear look at what moves customers to make purchase decisions. People buy for their own reasons – not ours. They purchase commercial insurance (more…)

Why Should I Choose a Local Independent Agent?

When making an important purchase like buying insurance, you should consider all your options. Local independent insurance agents are the ones you can count on to provide the best combination of service, price, and protection with tailored coverage options and risk insight. Whether it’s setting you up with the best coverage for your business or answering your policy questions, your insurance agent is committed to customer satisfaction. And as local community members, they’re close at hand the minute an issue arises.

Here’s why I choose to work with a local independent agent for my insurance needs: (more…)

5 Tips to Boost Your Business

They say insurance is a relationship business. So how do you forge and maintain relationships with your customers and prospects?  Consider the answer…a question.

Long-term success is achieved by your ability to relate to others, manage conflict and solve problems.[1] Selling is not telling. So use questions to drive your relational success. (more…)