Tag Archives: big difference

Showing Employee Appreciation

Why wait until Employee Appreciation Day or other scheduled days throughout the year to make those around us feel valued and appreciated? Individuals should be recognized for their exceptional work and be rewarded with gratitude whenever possible; it should never have to wait for a specific day or time. Even a small amount of appreciation can go a long way, especially for employees. (more…)

Sales Tips: Value vs. Price

Here at Society Insurance, it’s all about the Small details that make a Big difference. When selling an intangible product like commercial insurance, it’s important to promote the value that the customer receives. Sales professionals who don’t know how to sell value will be challenged if they sell on price alone. This approach does not create loyal customers or long-term, profitable growth strategies.

As Society’s products and services are marketed, key to success is a clear look at what moves customers to make purchase decisions. People buy for their own reasons – not ours. They purchase commercial insurance (more…)