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With the world at our fingertips, it is not unusual to do a quick internet search when we’re looking for information. But using that information without permission from the owner can result in costly consequences.
Multimedia Liability provides coverage for third-party liability claims alleging damage resulting from dissemination of media material. This covers both electronic and non-electronic media material, and may include claims of:
- copyright or trademark infringement
- personal injury
Learn more in this video:
Insurance Coverage for Copyright or Trademark Infringement
Consider this scenario demonstrated in the video above:
A sports bar owner is promoting an event and pulls an image from a Google Images web search to use on his website and online promotional material. The copyright holder of the image is able to locate the website and promotional material and sends a “cease-and-desist” demand letter to the sports bar owner alleging copyright infringement. The copyright holder demands removal of the image and compensatory damages.
Society’s Cyber Liability insurance would cover the costs to defend this claim and the compensatory damages.
To discuss the details of cyber liability insurance for your business, contact your local Society Insurance agent.