Author Archives: Tom Louviere

About Tom Louviere

Tom has 25 years of experience in the insurance industry, including 20 years as a field sales and marketing manager. He has also spent time in claims, underwriting and with an agency. Tom joined Society Insurance in 2010 and is a Regional Sales Manager for most of the state of Indiana. In his spare time, Tom enjoys biking and spending time with his four children.

5 Reasons to Be a Niche Insurance Expert

This is my 25th year in the insurance business. Most of those years have been spent in the sales and marketing department for an insurance carrier. I have seen many producers come and go whose focus is on chasing a sale. Chasing a sale is good, but the issue is that they sometimes become lost and discouraged. I have seen countless new agents spend more time trying to place a high-risk brokered account than working on honing their craft. Eventually their confidence is shattered and the sale is given to a person with more experience.

I truly believe the most successful insurance agents are experts within a sector of our economy. Successful agencies are experts at something — hospitality, construction, manufacturing, and the list continues.

Would you go to a family doctor for heart surgery? No, you would go to a heart doctor. Every industry specializes in today’s world. Heart doctors make more money than a family doctor. Why? They are experts within their craft. When it comes to insurance, it’s no different. If you put in the time to be a niche insurance expert, you can expect five things to happen: (more…)