8 Tips: How to Advertise Your Restaurant Business

In the super-competitive restaurant industry, time isn’t on your side. You don’t have the luxury of waiting for customers to find your restaurant. You have to find them first and stay in front of them. It may sound like a tall order, but there are a number of things you can do to increase your restaurant’s visibility quickly.

  1. Get Social.

    Identify which social media platforms your target customers are engaging with. This can vary depending on the type of restaurant and price point. Most likely, your customers are heavy users of Twitter, Instagram, and Facebook. Each platform provides a different opportunity to interact with existing and new customers. For example, Instagram provides an easy way for you to showcase visually scrumptious meals, while Facebook has opportunities for more detailed menu information, events and specials.

    Whatever you do, ensure that your message is unique to each social media platform. Delve into your analytics to quickly inform your social media strategy. Your analytics will divulge crucial data points, such as customer demographics, that are critical to crafting the right messaging that drives users to take action on each channel.
  2. Optimize Your Google My Business Listing.

    Does your restaurant have a Google My Business listing? Is it complete and accurate? More and more customers are staying on Google to locate and interact with nearby businesses, including restaurants. How many times have you typed the query, ‘restaurants near me’ into your cell phone?

    Use this to your advantage by highlighting your unique menu items, amenities, and identifying characteristics (outdoor patio, wheelchair accessible, veteran-led, women-led, etc.). Neglecting to complete this information could entice a potential customer to dine with a nearby competitor.

    Interested in learning more about restaurant reputation management? Read our recent blog post, “How Can Restaurants Manage and Improve Their Reputation?
  3. Gain Additional Online Reviews.

    The more positive Google, Yelp, etc. reviews your restaurant garners, the more likely you are to outrank a competitor in the search engine results pages because reviews are a known ranking factor in Google. In addition, according to a 2019 survey performed by BrightLocal, “consumers read an average of 10 online reviews before feeling able to trust a local business.” That’s two important reasons for implementing a consistent review strategy for your restaurant business.
  4. Maintain Your Website.

    If you haven’t updated your website in a while, now is the time to do so. Customers often visit a restaurant’s website to view the full menu and weekly specials.

    Here are a few items to check for when evaluating your website:

    – Does your current website accurately reflect your brand?
    – Is the information current and correct?
    – Does your website load quickly?
    – Is your website mobile-friendly?
    – Is the messaging clear and concise?
    – Does your website have a clear call-to-action (Make a Reservation, Call Now, etc.)?
  5. Invest in Pay-Per-Click (PPC) Advertising.

    Have you heard of geotargeting? If you’re looking to grow your local presence and customer base, consider pushing online ads within a specific radius of your restaurant. Stay top of mind and in front of nearby customers during peak times. Online advertising allows you to get very granular in your targeting. You can target people only within a 5-mile radius of your restaurant, during specific times of day or night, for specific keywords most relevant to your restaurant—optimizing your budget for maximum return-on-investment (ROI). Some of the most common advertising platforms include Google, Facebook, Instagram, and Bing.
  6. Monitor and Share Press Mentions.

    At the bare minimum, set up Google Alerts to track press mentions for your restaurant and chefs. You can also track conversations on social media about your brand with social listening. This allows you to take a proactive approach to reputation management while also providing content gold to your followers. Your returning customers and followers are interested in hearing about your successes and recognitions.
  7. Offer Online Reservations.

    Whether you have the option directly on your website or have partnered with OpenTable, your restaurant should have the ability to make online reservations. OpenTable can also integrate with your Google My Business listing, making it even easier for customers searching ‘restaurants near me’ to book a table quickly. Don’t leave money on the table—make it easy for customers to find and book you.
  8. Leverage Email Communication.

    Invite customers to join your email list. This serves as an additional touchpoint to boost customer engagement and sales.

    Ideas for increasing your email list:
  • Fishbowl giveaways
  • Offer 10% off the bill
  • Offer first access to dining experiences

    Remember, don’t inundate your customers with emails or repetitive content. Establish a normal frequency for emails to be sent out (bi-weekly, monthly). Take this opportunity to showcase new menu items, tastings, and special events coming down the pike.

Advertise Your Restaurant Strategically

You can’t be in two places at once. Having enough time to market your restaurant will always be a constraint. If you’re struggling to keep up, consider hiring an external digital marketing agency to assist you in strategy development and/or implementation. An outside agency can provide strategic expertise and guidance to not only save you time allowing you to focus on what you do best but can also generate more revenue for your restaurant business.

To learn more about how Society Insurance can help your business grow and mitigate risk, consult with a Society agent in your area.

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43 thoughts on “8 Tips: How to Advertise Your Restaurant Business

  1. shivam mishra

    You are absolutely right I already used all you mentioned here, and google my business is the best in all of us, for my restaurant. but one thing might be very expensive to acquire new customer which is pay per click what you might think about this, is this still work well at 2020 or prices go high as usual it is increasing

  2. Alok Kumar Upadhay

    I always wanted to start my own restaurant. I would definitely consider these 8 points before planning. This article is very informative and has helped me gain the basic knowledge to enter into the restaurant business.
    Thank you for sharing with us !!

  3. Ellie Davis

    It’s interesting to know that having a functional website will help you to advertise your business properly. My husband is starting a new business, and we are looking for advice about how to attract more people. I will let him know about your recommendations to choose the right way to advertise it.

  4. Zoe Campos

    Thank you for telling me that most customers browse a restaurant’s website first to see the full menu and weekly specials before visiting it. My brother and I had been thinking about opening a Chinese restaurant after learning some food recipes that were made from scratch. It might be better to start designing our website first before focusing on some aspects of the restaurant to ensure a smooth opening.

  5. kaye

    Hey there,

    I want to start small business restaurant but I didn`t know what to do.
    I`m glad to read this and I have an idea.
    Thank you for sharing.

  6. rachel frampton

    I agree with you that the restaurants must be able to highlight their unique menu items because this will be a great way to gain more customers. Well, you’re also right that the restaurants must come up with a mobile-friendly website. If only I’d have the chance to put up a restaurant, I’ll probably invest in good quality equipment.

  7. kent

    We believe by sharing our expertise and knowledge, we can reduce the number of unnecessary business failures due to inappropriate business model, unsuccessful marketing and lack of professional advice.

  8. Geraldine

    This article is beneficial and informative! I really learned a lot about keeping your business up and running…Hope I could learn more about optimization & digital marketing …I would like to know more about this. I hope we can establish a good working relationship soon.

  9. Judith

    H. Thank you for this article. Surely, I will follow you on your Facebook and Twitter and wanna learn more about online business. If you can leave a reply how we can start, that would be great. 🙂

  10. Linda

    Nice Article I like the idea I’ll also use it to understand the most popular posts so we can build a strategy around similar content. More and more people are making online marketing. Thank you so much for the information.

  11. Willa

    Well, most of the local businesses are already affected by losing their customers due to the lacking of user engagement in this pandemic crisis. Now have you think about what is the alternative ways to reach directly to customers or users. Then its answer is a mobile app. Because every user has his or her personal gadget to connect with each other. Also mobile is a handy technology to search for anything and try it quickly.

    So, as a restaurant Business Owner or as an Entrepreneur you have to focus not only on the website but also on mobile applications. Make sure you will develop it on cross-platform compatibility so the user can access your app from any of mobile platform as well as any of mobile devices, even from a tablet as well.

    As per my personal experience refer to Moon Technolabs as its pioneer company in on-demand app development solutions, specially for grocery delivery and restaurant booking application development services & solutions. Their catchline is: “Let’s minimize the impact of COVID-19 together”.

    Apart from that you can connect your entire contacts with that mobile app and send various offers by using push notifications. Hope this one will surely boost your restaurant business not only in the local areas but in your targeted cities as well.

  12. Brack Nelson

    I think for brick and mortar local business, optimization of the site as per your local customer’s demographics by incorporating all trending strategies is a must. Google my business is the deciding factor, as you validated your claim by Brightlocal data that reviews are crucial for customers acquisition in this competitive marketing time

  13. Daycee Hans

    Great deals of important information and also a great article. I am currently following your blog site and I am bookmarking it for future reference. Many thanks for sharing!

  14. Elena James

    Nice post. I like the idea I’ll also use it to understand the most important thing to build a strategy for any business. Nowadays more and more people are making online marketing. Thank you so much for the information.

  15. Robert

    Superlative content you have here.. It’s hard to find high quality writing like yours these days. I honestly appreciate individuals like you!

  16. rachel frampton

    From my point of view, people who are planning to run a restaurant must invest in stainless steel equipment. Well, aside from the equipment, you’re also right that they must highlight the unique items in their menu. We also share the same opinion that their websites must be updated and user-friendly.

  17. Luxury Apartments Auckland

    This is a very informative blog, thanks for sharing about 8 tips how to advertise your restaurant business. It will help a lot; these types of content should get appreciated. I will bookmark your site; I hope to read more such informative contents in future.

  18. ThinkStart Private Limited

    Nice article, about advertising a restaurant. Here you have mentioned some important tips and tricks to advertise a restaurant. If you are a restaurant business owner and want to develop your own restaurant website, then contact us.
    Thank you for sharing this information…

  19. Mellisa Ben

    Nicely explained. these are really some amazing ways to advertise restaurant business. In-fact, the methods you have mentioned is applied for all type of business. Going digital, improving social platforms, focus on PPC and websites are some amazing ways. You can also include using using digital business cards. It is also an amazing ways to attract customers.

  20. Advertising Agency Auckland

    Thank you very much for 8 tips-how to advertise your restaurant business, it’s difficult for me to get such kind of information most of the time always… I really hope I can work on your tips and it works for me too, I am happy to come across your article.I must say this, if you get time can visit flightdigital.co.nz for ideas on this topic.

  21. food near me

    All these 8 Tips helps me to understand how I can advertise my restaurant business online. Now days every business lead generation through online. So it is very important to have information about how it can done by anyone. Thanks!

  22. peterboyce

    I realize you’re amped up for your newfound business desire yet it’s anything but difficult to overpower yourself with such huge numbers of to-dos. So this is the ideal opportunity to sit at that messiness free work area and separate them into reduced down business lumps .

  23. sampada Deshmukh

    Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to “like” and “share” your page.
    All are really great tips and very much helpful, thanks a lot for sharing it

  24. Tarannum Khatri

    Wonderful article. Restaurant industry is quite competitive. Though if you serve well, it will pay off later.
    As restaurant bookkeeping company, we have seen boom in clients’ revenue after 3 to 4 years of restaurant business. The key is uniqueness and solid marketing.

  25. Vikas

    A really useful and game-changing points you have written for the restaurant business. I will definitely apply in my next restaurant client project.

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